Vassilis Theodorou

Vassilis Theodorou is the General Manager of BYD as well of Suzuki Auto at Sfakianakis SA, leading the brand’s operations in Greece with a proven record of business growth, operational excellence, and strategic leadership. With over 20 years of experience in the automotive industry, he has consistently driven performance improvements, customer satisfaction, and organizational efficiency.
Since taking on the role of General Manager in 2020, Vassileios has successfully increased Suzuki’s market share from 4.1% to 7.9%, achieved a 65% revenue growth, boosted spare parts sales by 35%, and reduced operating costs by 15%. His leadership focuses on strengthening dealer networks, enhancing aftersales service quality, and promoting customer loyalty through innovation and data-driven strategies. He was assigned as the General Manager of BYD at 2025
A graduate of Aston University, UK, with both a Bachelor’s and a Master’s degree in Mechanical Engineering, Vassileios combines deep technical expertise with strong business acumen. He is recognized for his ability to inspire teams, implement sustainable strategies, and deliver measurable results.
Fluent in English and German, and a native Greek speaker, he embodies the values of integrity, precision, and continuous improvement that define the Suzuki brand.